Are you struggling to get rental leads online? Do you find yourself lost in the ever-changing maze of search engine optimization (SEO) and Google Search Console? Well, buckle up because we’re about to unlock the power of these tools! Let’s take your real estate game to the next level. By understanding and implementing effective SEO and Google Search Console strategies, you can make your brand stand out in the crowded online marketplace. Be prepared to bring in more clients than ever before. Grab a cup of coffee, sit back, and get ready to dive into the exciting world of real estate SEO, Google Search Console and RentCafé.
What is Google Search Console?
Google Search Console is a free web service provided by Google. It helps website owners monitor and maintain their site’s presence in Google search results. Google Search Console provides valuable data and insights about how your site is performing in Google search. Examples include keywords and phrases used to find your site, the number of clicks on your site, your click-through rate, and your site’s average search ranking. The tool also alerts you to any technical issues with your site. Technical issues, such as broken links or crawl errors, may negatively impact your search engine ranking. With Google Search Console, website owners can optimize their site’s performance. You can also improve visibility in Google search results.
Google Search Console is like a crystal ball for predicting the future of your website’s performance on Google. With this magical tool, you can peek behind the curtain of the world’s largest search engine. You will gain valuable insights into your site’s traffic, ranking, and visibility.
What is SEO?
SEO is the practice of improving website traffic by increasing visibility in a search engine’s organic search results. It involves optimizing various aspects of a website. For example, you can optimize website content, structure, or even design. These updates will make it more attractive and relevant to search engine algorithms. The goal of SEO is to increase the ranking of a website or web page in search engine results pages for specific keywords or phrases. Then, the website or page will appear higher in search results and attract more organic traffic. By improving a website’s SEO, you can increase online visibility and ultimately revenue.
Setting up RentCafé
RentCafé comes with a ton of tools to maximize your SEO. At a minimum, you should do the following:
- Connect Google Analytics and Search Console to your property website. This can be done from the SEO section on Rent Café.
- Generate a sitemap for your website and submit it to Google Search Console.
- Set up a blog and add 3-5 posts to seed your website. Make sure the blogs are relevant, well-written, and follow good SEO best practices, such as meta descriptions, long-tail keywords, image alt descriptions, and so on.
- Configure your SEO tags for the property.
- Create a Google Business Profile.
Monitoring your Google Search Console
By actively monitoring your Google Search Console, you can identify key areas for improvement. Here’s what you need to do:
First, review your Google Search Console to see what keywords you rank highest. Fix your on-page SEO and add blog posts with good SEO. This will allow your RentCafé page to rank higher with higher domain authority.
Make sure your website page speed is up to Google’s standards. This will cause you to fall in the ranks if not.
Design an easy to use website with clear calls to action. Remember, the best web design is in caveman speak. Unless you’re exceptionally captivating, your users will skim the page.
Use Google Ads to drive traffic to your website. Monitor ad spend to crank up automatically when occupancy drops and spin down when properties are leased up.
With all the building blocks in place, you can watch your website climb in rankings in Google Search Console. Your ultimate goal is to be on page 1 and in the top 3 spots for real traffic. 95% of searchers do not scroll much further than that. Next, you can begin to tweak and optimize your RentCafé or property website. However, keep in mind that SEO and search changes are not immediate. It may take up to 3-6 months for Google to start showing your page and placing it in the right spot. Don’t get frustrated if you do not see immediate results! Keep following the playbook, and your property website will start ranking higher. You’ll have more website visits and before you know it, more leases!
This is the tip of the iceberg in terms of dominating the search market for your properties. Next, you can explore Facebook pixel tracking. Or even collecting marketing spend data and aligning with lead to lease Yardi data! For more property marketing tips, be sure to check out our other blog posts. We’re always happy to help!
Unlocking the Power of SEO, Google Search Console and RentCafé for Real Estate